Customer Perceived Value in Social Commerce: An Exploration of Its Antecedents and Consequences
نویسندگان
چکیده
منابع مشابه
Customer Perceived Value in Social Commerce: An Exploration of Its Antecedents and Consequences
This study develops and empirically tests a conceptual model of customer perceived value and its antecedents and consequences on the social commerce context. The study identifies online service quality and online trust as factors influencing customer perceived value and customer satisfaction as a consequence of customer perceived value in social commerce. A detailed questionnaire was developed ...
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ژورنال
عنوان ژورنال: Journal of Management Research
سال: 2014
ISSN: 1941-899X
DOI: 10.5296/jmr.v7i1.6800